The White Stuff Poppy Linen Blend Maxi Dress is a breezy, sleeveless maxi dress – perfect for warm weather! The Poppy Dress has a relaxed, flowing fit with an optional self fabric tie belt. The soft and breathable linen-viscose blend fabrication features a beautiful tropical botanical print on a neutral ground colour.
- Maxi length
- V-neckline
- Optional belt included in self fabric
- 55% linen, 45% Lenzing™ EcoVero™ viscose
- Colour: Natural / Print
- Length: Size 12 high shoulder neck point to hem): approx. 136 cm (53.5″)
- Machine washable
Women’s General Size Guide for White Stuff Poppy Linen Blend Maxi Dress
How To Measure:
1. Bust: Measure around the biggest bit, making sure you catch the shoulder blades and hold the tape measure level.
2. Waist: Measure around the smallest bit, but don’t suck your tummy in! This is just above your natural waistline. Again, make sure the tape measure’s level.
3. Hips: Measure around the fullest part of the bottom. No wonky tape measures allowed.
Brand
White Stuff
It’s been 40 years since White Stuff was born on the slopes of the French Alps. Our founders, George and Sean, had the idea of selling T-shirts to fund their ski bum lifestyle, and headed to Val-d'Isère in a Citroen 2CV loaded with self-designed “Boys from the White Stuff” tops. (The “white stuff” is snow, in case you were wondering.)
Six years later, they opened a shop in Battersea, South London (the first of more than 150 shops and concessions in the UK) and in 1993 debuted their (in)famous mail order catalogue. In addition to the original graphic tees, the White Stuff range now included sweatshirts, fleeces, ski pants and cow print rave hats. And in 1996 the first dedicated White Stuff womenswear collection arrived.
IT’S NOT JUST ABOUT SELLING CLOTHES
It's about trying to do the right thing by the planet and its people. Not taking too much and giving a little back. Looking at the world a little differently, and celebrating others who do that too.
It's about the stuff we've done (like measuring and committing to reduce our carbon output, partnering with Fairtrade, donating £4.6 million to charity since 2010). Which you can read about below.
This year, we made substantial progress in the assessment of our emissions. Our Fibre Baseline Assessment was a deep dive into how we make our clothes. And it’s resulted in a clearer breakdown of our emissions and the areas where we can make the biggest changes.
We’ve always tried to use more sustainable materials wherever we could. And we’re proud of our achievements. In 2024 70% of our products contained material from certified sources. This included 100% of our cotton fabrics (made from certified organic, Fairtrade or recycled cotton) and 90% of our viscose fabrics.
In 2024, 100% of the energy we used in our shops and at our head offices came from renewable sources. Every e-commerce bags we sent out was made from 100% recycled content and was recyclable, and 100% the packaging waste at our warehouse was recycled.
We try to stand up for what we believe in (things like creativity, independence and self-expression) and to support others to stand up too. Giving something back where we can. We want everyone who works for us to be treated fairly. And we think the things that make you different are the things that make life interesting.
