Created by Melbournian Carmen Bianco, Lounge the label has been developed with a respect to real women, who seek a label that evokes effortless dressing from work to weekend, day to night.

“It has always been important for me to give women pieces that will remain in their wardrobe forever; a foundation of key pieces that tie in with seasons past, hence our motto at Lounge the Label has always been Timeless by Design.”