This is Loobie’s Story, a collection that lets you tell your own unique and ever changing story.

A merging of urban essentials with a hint of the exotic, it’s a story about a love for life and a life well lived.

Each and every collection from Loobie’s Story has been inspired by a beautiful location that we have either visited, aspire to visit or imagine. I’m fascinated by different cultures and their unique offerings.

Ten years on, my design team and I continue to create each collection with a woman in mind who is not afraid to buck the trends or stand out in a room full of black.